“At its core business is about growing and selling. There is satisfaction in creating useful products for people who are delighted by the value they receive.
But we can lose sight of what all this business we do is for. Rather than work with purpose, it can all seem pointless and a little bit soulless.
A wider view of value starts by asking deep in our heart, what are we seeking
– to grow a bigger business, or to build better lives through business?
Generating lasting value gives joy that warms the soul. When we see the whole value of business, we don’t just generate more, we become more.”
See the whole value our world needs
Add the whole value you care most deeply about
Soulful Enterprise
A major research project into what makes a firm soul-full rather than soul-less.
Click to find out more about the principles of soulful enterprise and download research papers
The project has been developed by Andrew Baughen, an experienced strategy consultant, author and TEDx speaker. It’s based at Bayes Business School with funding from Templeton Religion Trust.
WholeValue Workshops
Identify all the value we are generating as an organisation and the valuable contributions each team member is making that fits with the values we believe in.
The outcome is a Value Map, a list of priorities and a new way of talking about the value of our work.
Click to find out more about Whole Value Workshops
or go direct to wholevalue.org
Meaningful value in everyday work
Andrew Baughen’s book, A Life’s Work, is full of ideas on what gives work meaningful purpose. It explores a whole range of actions that make valuable contributions to people, planet and profit.
Available direct from Amazon using your country’s local site.
Get in touch
Please contact us to discuss running a WholeValue workshop for your organisation or to find out about group study notes, training courses and other diagnostic tools.
You can also sign up for email updates on the Soulful Enterprise research project.